Our story begins with a Twig!
For thousands of years, humans have been using natural plants to clean their teeth. Different civilizations used different cleaning tools. One of the earliest tools is Miswak "Salvadora Persica" or the chewing stick.
Miswak is a powerful plant and contains natural antimicrobial properties that clean and whiten teeth.
I grew up using Miswak to clean my teeth. However, over the years, i have seen the negative impact plastic pollution has on our planet. Plastic pollution is one of the biggest crises we face today. Billions of plastic toothbrushes end up in landfills and in the ocean every year!
On the other hand, Moso bamboo grows quickly, can be harvested in just a few short years, naturally repels water and gone in months after you dispose, instead of centuries as plastic.
Inspired by our tradition and desire to make a difference in the world.
In 2018, we launched our business to offer premium and sustainable oral care products. We believe that we don’t have to choose between keeping our planet clean and brushing our teeth!
Please join us in our mission to keep our planet cleaner for the next generations.
We want welcome you to our family!